dyson adverts

You've probably seen them: the ones where James Dyson says: “I was vacuuming at home one day, and I was really amazed by the lousy suction.” Whenever I see this advert I find myself wondering how many takes it took to get it, and if JD really had to fight not to call a vacuum cleaner a hoover. You can just imagine it, can't you…

[Take 1]
“I was doing the hoovering at home…”
“CUT!”
“Sorry, sorry, OK.”

[Take 2]
“I was vacuuming at home one day, and I was really amazed by the lousy suction. So I opened up the hoover…”
“CUT! James, the script…”
“Right. OK. Sorry.”

[Take 47]
“I was vacuuming at home one day…

…the first hoover that doesn't lose suction. DAMN!”

Leave a Reply