If you're watching the Aussie Open on ESPN2 this week, listen out for the Amen Break in the Nissan commercial. It's the first time I've heard it “in the wild”.
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The night I learned of the Amen Break, I heard it on an SUV commercial. I just heard it again the other day, but I forget in what context. I'd say in the last year I've known about it, I've heard it in the wild about 4 times, and probably more, because I tend not to notice the audio to things, unless it's really in my face.
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