{"id":497,"date":"2008-07-20T22:22:47","date_gmt":"2008-07-21T05:22:47","guid":{"rendered":"http:\/\/www.elbeno.com\/blog\/?p=497"},"modified":"2008-08-13T14:54:30","modified_gmt":"2008-08-13T21:54:30","slug":"the-next-big-thing-is-not-a-big-thing","status":"publish","type":"post","link":"https:\/\/www.elbeno.com\/blog\/?p=497","title":{"rendered":"The next Big Thing is not a Big Thing"},"content":{"rendered":"<p>It seems lately (for the last six months or so) that I keep running into tech news about social networking sites. Myspace, Murdoch, Facebook, Zuckerberg. Trading soundbites and claiming that they&#8217;re hot and others are not. Myspace peaked, Facebook overtook, everyone&#8217;s wondering what&#8217;s around the corner or who will be next to take the social networking crown.<\/p>\n<p>Is it just me, or does nobody quoted in this debate seem to understand the direction of technology? NOBODY will be next because fundamentally, the Internet doesn&#8217;t work that way. Scale-free networks don&#8217;t work that way.<\/p>\n<p>Social networking sites at the moment are living in a thin stratum where &#8220;market share&#8221; still means something and decentralising technology hasn&#8217;t quite arrived to sweep everything out of the way with its <a href=\"http:\/\/en.wikipedia.org\/wiki\/Long_Tail\">long tail<\/a>. But it will come. It&#8217;s being held back a bit right now by the lack of a common, interoperable browser development platform, but before too long, decentralisation and platform agnosticism will alter social networking the same way they&#8217;ve altered how we <a href=\"http:\/\/www.feedreader.com\/\">browse the web<\/a>, how we <a href=\"http:\/\/www.bittorrent.com\/\">get content<\/a>, how we <a href=\"http:\/\/www.pidgin.im\/\">talk to each other<\/a>.<\/p>\n<p>This is the 21st century. There&#8217;s no such thing as brand loyalty when technology enables such huge coverage, filtering, and communication. We really are moving a bit closer to the <a href=\"http:\/\/craphound.com\/down\/\">Bitchun society<\/a> and its Whuffie economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems lately (for the last six months or so) that I keep running into tech news about social networking sites. Myspace, Murdoch, Facebook, Zuckerberg. Trading soundbites and claiming that they&#8217;re hot and others are not. Myspace peaked, Facebook overtook, everyone&#8217;s wondering what&#8217;s around the corner or who will be&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-497","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=497"}],"version-history":[{"count":6,"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/497\/revisions"}],"predecessor-version":[{"id":516,"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/497\/revisions\/516"}],"wp:attachment":[{"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elbeno.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}